Ashish Narayan

Indizilla · marketing & growth

Opening with the answer

Every agency opens with a request. This one opens with the finding.

  1. Cover
    01Cover — Indizilla, read as the person who has to bring people to it.Full size ↗
  2. Published prices
    02Published prices — The offer is the price list itself.Full size ↗
  3. No manufactured urgency
    03No manufactured urgency — A written refusal, and the one real deadline that tests it.Full size ↗
  4. Reordered at four in the morning
    04Reordered at four in the morning — The rungs were in the wrong order, so a visitor could not find themselves.Full size ↗
  5. The claims register
    05The claims register — What may be said, what must be said carefully, and what may never be said.Full size ↗
  6. The approval queue
    06The approval queue — Nine drafts rejected with a reason, not deleted.Full size ↗
  7. Pillars and channels
    07Pillars and channels — Five pillars, one per station of the road, and a sixth used sparingly.Full size ↗
  8. One number decides it
    08One number decides it — Not opens, not replies, not connection requests.Full size ↗
  9. Replies, and the material
    09Replies, and the material — Never quote a figure that is not published.Full size ↗
  10. Stated limits
    10Stated limits — What this study could not verify.Full size ↗
B-SIDEOff the record