Ashish Narayan

Marketing OS, inside Indizilla · founder

A department you run

Two audiences, five plans, and a launch route still recorded as an open fork.

  1. Cover
    01Cover — Marketing OS as a business, inside Indizilla.Full size ↗
  2. Two audiences
    02Two audiences — A person doing their own marketing, and an agency doing other people's.Full size ↗
  3. Five plans
    03Five plans — Every number in one file, which the screens, the refusals and the arithmetic all read.Full size ↗
  4. The price per workspace
    04The price per workspace — Every rung makes the next one a few rupees away.Full size ↗
  5. Who pays for compute
    05Who pays for compute — Both models are built. Neither has been priced.Full size ↗
  6. How to launch it
    06How to launch it — Three options, and an argument about fit rather than readiness.Full size ↗
  7. What it replaces
    07What it replaces — Named plainly in the plan description, which is unusually honest positioning.Full size ↗
  8. Before the first invoice
    08Before the first invoice — Seven things, listed by the person who has to build them.Full size ↗
  9. Autonomy is a product decision
    09Autonomy is a product decision — The gates outrank the judge, by design.Full size ↗
  10. Stated limits
    10Stated limits — What this study could not verify.Full size ↗
B-SIDEOff the record