Ashish Narayan

Indizilla · founder

What an hour costs

The studio's own tool refused to endorse its pricing, so the pricing got a number.

  1. Cover
    01Cover — Indizilla, read as the person who has to make it a business.Full size ↗
  2. The shape of the business
    02The shape of the business — Work done for you, and software you run yourself.Full size ↗
  3. India as baseline and floor
    03India as baseline and floor — Twenty-one markets, a multiplier that never drops below one.Full size ↗
  4. Two rules with a direction
    04Two rules with a direction — The clubbing premium, and a referral you have to earn first.Full size ↗
  5. The ladder by size
    05The ladder by size — Pick the size you are today.Full size ↗
  6. The objection
    06The objection — The studio's own tool refused to endorse a pricing decision.Full size ↗
  7. What the catalogue already assumed
    07What the catalogue already assumed — Divide the price by the timeline and the price list answers a question nobody asked it.Full size ↗
  8. The number
    08The number — A decision, written down in exactly one place.Full size ↗
  9. The argument for the United States
    09The argument for the United States — The same job, three and a half times the time budget.Full size ↗
  10. The offer that was withdrawn
    10The offer that was withdrawn — A ceiling that would have undercut the whole position, removed in full.Full size ↗
  11. What is not known
    11What is not known — The three holes the costing document leaves open, in its own words.Full size ↗
  12. Stated limits
    12Stated limits — What this study could not verify.Full size ↗

Built by me. Written from the repository and the studio's own workspace documents. No revenue, client count or outcome is claimed. Market multipliers and exchange rates are founder estimates, flagged as such by the code that holds them.

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B-SIDEOff the record
What an hour costs — the document — Ashish Narayan